AdWords Product Extensions in USA verfügbar
Nicht zu verwechseln mit den ebenfalls neuen Product Listing Ads, hat Google für US-Werbetreibende AdWords Product Extensions vorgestellt:
Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads. When your AdWords text ad appears, and your Google Merchant Center account contains products that are relevant to the searcher’s query, product extensions show the images, titles, and prices of your products in a plusbox under your ad.
Ein Beispiel für Product Extensions aus dem Inside AdWords Blog:
Anders als bei Product Listing Ads werden Product Extensions nach Klicks bezahlt:
You’re charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox; however, you won’t be charged if a user simply expands the plusbox without clicking through to your site.
