Google ändert Umgang mit Synonymen
Google hat eine Algorithmus-Verbesserung bei Suchanfragen bekannt gegeben, in denen Wörter automatisch durch Synonyme ersetzt werden. Auch überraschende Zahlen wurden genannt:
Our synonyms system is the result of more than five years of research within our web search ranking team. [...] Our measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports. [...] For every 50 queries where synonyms significantly improved the search results, we had only one truly bad synonym.
Die Anzeige der Synonyme selbst in Titeln und Beschreibungen in den SERPs hat sich verändert:
In our search result snippets, we bold the terms of your search. Historically, we have bolded synonyms such as stemming variants — like the word “picture” for a search with the word “pictures.” Now, we’ve extended this to words that our algorithms very confidently think mean the same thing, even if they are spelled nothing like the original term.
Ankündigung lesen: Helping computers understand language
