DoubleClick for Publishers gestartet
von Simon am 23. Februar 2010
Google und DoubleClick haben die neue Werbeplattform “DoubleClick for Publishers” nun offiziell vorgestellt:
DoubleClick for Publishers (DFP) [...] combines Google strengths — such as UI design, algorithms, and processing power — with DoubleClick’s display advertising experience to help publishers more profitably deliver, measure, and optimize the advertising on their websites.
Auch eine vereinfachte Version von DoubleClick for Publishers wurde vorgestellt: DFP Small Business.
As part of this announcement, we will also be upgrading Google Ad Manager customers to DFP Small Business, a simplified version of the DFP platform designed to meet the needs of growing publishers.
Mehr Infos:
- Breaking Down Barriers to Revenue with the Next Generation of DFP (DoubleClick)
- The next generation of ad serving for online publishers
- Google überarbeitet Doubleclick und macht es kostenlos (GWB)
- DoubleClick for Publishers (DFP) (Internetmarketing-News)
