Eye-Tracking-Studie zur Echtzeitsuche
OneUpWeb hat die Ergebnisse einer Eye-Tracking-Studie zu Real-Time-Ergebnissen in Google-SERPs präsentiert. Dabei standen drei Fragen im Mittelpunkt der Untersuchung:
1. Does the average internet user recognize and understand real-time results?
2. Are consumers finding and clicking on real-time results?
3. And simply, the bird’s eye view: what are the consumers saying about real-time results?
Die Ergebnisse:
* 73% had never heard of real-time results before participating this study
* Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers
* The majority of the participants surveyed were indifferent to the real-time results
Das Fazit von Greg Sterling (searchengineland.com):
The study, which contains much more discussion than my short summary above, seems to assert that real-time results so far have limited impact or appeal. While there’s enormous hype and coverage among tech-insiders about “real time search,” the public doesn’t really understand (or perhaps care) what the fuss is all about.
Zur Studie: 10 Realtime Results Eyetracking (Anmeldung nötig)
Zur Analyse: Eye Tracking Study: Users Largely Blind To Real-Time Results In Search
