Google AdWords mit “Above the fold”-Filter
AdWords-Anzeigen können im Google Content Network nun auch nach Ansicht “Above the fold” gefiltert werden:
This feature, which filters out “below the fold” inventory, enables brand advertisers to be more selective about where ads appear. The new filter gives you the ability to show ads only in places that appear on the user’s screen when the page loads, without requiring them to scroll down.
Google empfiehlt die Nutzung des Filters, wenn es Werbetreibenden primär um die gesteigerte Wahrnehmung der beworbenen Marke geht:
We recommend using this category exclusion for campaigns that focus on brand perception and impression quality, as this filter will help you maintain control over your brand’s appearance.
Zur Ankündigung: New tool for brand advertisers on the Google Content Network
