Neue AdWords-Filter für Branding-Kampagnen
von Simon am 27. Mai 2010
Bei Inside AdWords wird ein neuer Filter für das Content-Netzwerk von Google vorgestellt:
We’re announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web, as defined by DoubleClick Ad Planner.
Der “Ad Planner 1000″ genannte Kategorie-Filter von DoubleClick wird von Google für Branding-Kampagnen empfohlen:
This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals. To activate the new filter, select ‘non Ad Planner 1000’ within the ‘category filters’ section of your AdWords account.
Inside AdWords: New tool for brand advertisers on the Google Content Network
