Auswertungen zum Mayday-Update

von Simon am 22. Juni 2010

Ken Lyons analysiert die Auswirkungen des Mayday-Longtail-Updates am Beispiel seiner eigenen Seite wordstream.com. — Da der ausführliche Artikel leider etwas unübersichtlich geworden ist, hier die zwei Kernaussagen:

I believe Mayday is a site-level (not specifically page or document-level), concept-driven update that is floating a sites tightly-themed, bread and butter content to the top of the SERPs.

So my thinking is, if Google is serious about giving searchers they best, most authoritative information from experts on a topic, then it only makes sense that they’ll return sites that it identifies as specialists in a particular topic.

WordStream: My Take on the Mayday Update: Strengthen Your Niches or Land in the Ditches

[via rankingCHECK]

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