AdWords-Mythen zu Keywords

Im Inside AdWords Blog klärt Dan Friedman drei neue AdWords-Mythen zu Keywords auf, z.B. über den Zusammenhang von Konversionsrate und Qualitätsfaktor:

Myth # 3: Your conversion rate can impact your quality score
Fact: The conversion rate of your ads does not affect your quality score. Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates.

Inside AdWords: AdWords Myths – common misperceptions about keywords