John Batelle über die Zukunft der Suche

Sehr lesenswertes Interview bei Search Engine Land mit dem Blogger, Journalisten und Buchautoren John Batelle über die Zukunft der Suche:

We had a very, very basic, well-understood use case for 10 years, which was Google or “like Google”—you put in a couple keywords and you get a response back. [...] People are asking far more complicated questions now and they’re demanding far more nuanced answers, simply because they know they’re out there.

Zum Interview: John Battelle On The Future Of Search