Opt-out für Google Analytics wird kommen

Im Google Analytics Blog berichtet Amy Chang, dass Google an einem Browser-basierten Opt-out für Google Analytics arbeitet:

Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality.

Der Opt-out für Google Analytics soll in den kommenden Wochen vorgestellt werden; ein genaues Datum gibt es bisher nicht.

Ankündigung: More choice for users: browser-based opt-out for Google Analytics on the way