ROI-Tipps von Google

Im offiziellen Inside AdWords-Blog hat Miles Johnson ein paar Tipps zur Nutzung des Conversion Optimizer und der Search Funnel Reports veröffentlicht:

Use the Time Lag and Path Length reports to understand how long (time and number of searches) it takes before conversions typically happen on your site. This can help you determine how long to run your campaigns.

Inside AdWords: Get your ROI in shape for the summer with these tips