Saisonales Suchverhalten tracken

Eric Enge gibt bei Search Engine Land ein paar allgemeine Tipps, um saisonales Suchverhalten (z.B. rund um Weihnachten) besser einschätzen zu können:

Once you see the seasonal data using one or more of the tools I suggested above, you can see how your traffic has fared. If the market has dropped 20%, and your traffic went down 10%, you have in fact, gained market share, and that’s a good thing!

Search Engine Land: Tracking Seasonal Search Behavior